What is sm3llit?

What is sm3llit?

"Smell it" can describe many things - fragrant flower or aroma of an atmosphere. But what if "sm3llit" was based on this biblical story?

"A woman came to Jesus with an alabaster box of an expensive ointment, she broke it and poured it on his head and the room was filled with the fragrance."

So Jesus is now prepared for his burial, but that's not all of course. This type of oil could also be used at events like wedding or anointing of a king.

But why is that important?

Because this detail had impact on Jesus' suffering. Through this smell, he had hope. Hope that in a moment he will be in Heaven as the King of kings. And he wants us to smell the hope too, even when we feel the sweat and blood, because there is hope in Him.

So as a brand we want to speak faith through the art, hope through the symbolism and humility, as a silent voice in a loud world. 

But remember that we are not the source - Jesus is.